Whether you own your own business or you are just trying to make connections through social media, there are a lot of things to think about when it comes to posting content. You don’t want people to think you are posting too frequently or not enough and it’s worth it to keep them interested in you and your brand.
Here are some ways to make sure that the content you post on your social media sites will get the attention you want them to, and ways for you to keep people interested.
What to Post
Chances are you have a number of different types of friends or fans on your social media pages, so you need to be sure that you are hitting different types of audiences when you post. The best way to do this is to keep your content interesting, as well as simple.
One great thing to do is to make sure that you post a graphic or picture with your posts, which will make people more likely to notice your content. This can net you more likes, shares, or even fans. If you have videos to post, you can do that too from time to time, especially if it’s content you created yourself.
People love watching videos on social media sites, especially if it is something that is quite memorable or will make them laugh.
When to Post
Just like your fans may have a lot of different values and ideals, they are likely spread out all over the country and the world. For this reason, you’ll want to be sure to post the most important content at hours that work for different time zones.
You may also want to familiarize yourself with some of the time zones around the world, so you’ll know when their peak hours are. That way, you can make sure that people will actually be online reading your content at the time it’s being posted.
You don’t want to have wasted your time on some great content that no one saw because they were at work or still asleep. You should stick to prime times, which is usually at night, when people are looking at their phones or computers and plan to spend a lot of time on them.
How Often to Post
Deciding how often to post really depends on how many people you have in your network and what they expect of you. It’s very likely that your fans will expect you to post regularly, and you should make sure that you stick to some kind of schedule, so people are always checking in to see what you have to say. If you wait too long in between posts, they may lose interest. At the same time, you don’t want to post so much that people stop noticing.
A good rule of thumb is to try to post at least once a day or a few times a week, and work your way up from there. When you see people’s reactions, you should be able to tell if people like it or not, and adjust accordingly.
There are a few other things you should stay on top of when you’re trying to make sure that people are paying attention to you and what you have to say. One of these things is to see what people respond to and keep posting on that topic. For example, if you posted on a specific topic and got a lot of likes or reposts, you should expand on that in the future.
Another thing that is helpful is to repost content that got a positive response from time to time. Perhaps your top 10 most popular posts can be reposted every month or so, in order for new fans to read about it and get to know your brand better.
You may also want to consider teaming up with others that have great content or sell a similar product and befriend them. You can talk about what works and doesn’t work, and you may even be able to do other fun things online for your followers, like giveaways and promotions. It never hurts to have new friends or to find new ways to get more fans.
Additionally, asking people that you know and trust for help or advice is something that is always useful, and can come in especially handy when you’re trying to engage a lot of different types of users on these sites.
Keep in mind, for the most part, you have to keep the content very fun and professional, so you don’t single any demographic out or make anyone feel uncomfortable. You certainly don’t want anyone to feel like they are alienated or that you don’t care about them. It would be even worse if someone thought you were disrespecting them.
From time to time, you may even want to ask your followers what type of content they would like to see you talk about, so you can be sure that they have the chance to read about what they want. This can also enable you to interact with people that really like what you say and can offer further insight that can help you grow.
There are so many things to consider when you’re trying your best to post the best content you can on social media sites. However, once you figure out what people like and when you need to post it, you are halfway there. Be sure not to offend anyone and to keep everything courteous, so you’ll likely have fans reach out to you and ask for more.
You can network with other businesses or individuals to reach an even wider audience, and you can even ask your friends for advice. There is no right or wrong answer, but you should keep a list of what works well for you and what doesn’t. This will allow you to know what to stay away from and what to add more of.