Social media isn’t as recent of a phenomenon as what other people may think. As a matter of fact, it’s been around since the beginning of the century, and through all these years, different social media platforms have already come and gone.
Despite social media being around for a quite a while, the ways in which people use social media has well expanded beyond merely just communicating with people and establishing or sustaining connections of whatever nature.
Nowadays, people are getting to know how to make use of social media as a means of expanding the reach of their audience, as well as product placements and promotions. For establishments and various personalities to make sure that they make the most out of their presence, the need for a new job, a social media manager has arisen.
What Does a Social Media Manager Do?
Businesses recognized the importance of having a strong social media presence for their products and services to be made known to their target audience. Having said that, it is, therefore, important for any business to hire someone who’s both willing and able to take care of the business’ social media needs.
Hiring a person or an external agency that’s ready and able to focus on nothing but your social media and online presence would allow for optimal coverage, as these social media managers must know of the appropriate platform to use for the nature of the company or establishment.
Taking care of an institution’s social media presence entails hard work and a right mix of wit and strategy. This is for them to come up with good and catchy posts that would not just bring a good image to the establishment, but would hopefully boost the performance of the entire company as well, usually regarding sales and engagement.
The typical tasks that a social media manager does would include writing and updating Facebook posts, replying to inquiries and customer feedback done on various social media platforms.
They would also be in charge of graphics, as well as running ads throughout the page for the presence online to be maximized and for their products to be made known.
On Becoming a Social Media Manager: Things You Have to Know
Modern Trends in Social Media
Social media is an ever-changing realm in the internet world. Having said that, what’s in and most widely used at the present times may or may not be the most popular half a decade from now. As a social media manager, you ought to have knowledge on as many social media platforms as possible as well as their relative popularity on each other. In this way, you would know which set of platforms is best to use to maximize the audience online.
Compatibility between Social Media and Establishment
One of the realities associated with social media is that not all platforms would be compatible for use for the kind of establishment or company you’re working in. The reason for this is that the target audience of your company may have a different set of preferences regarding social media use, and being active and managing your page in a place where there’s not much of your target audience would ultimately defeat the purpose of you doing so.
As we all may know, social media isn’t just about text and posting statuses, andone of the things you have to keep in mind is that to maintain an establishment’s social media presence wanted by people is that you have to keep it dynamic as much as possible.
Your page wouldn’t be attractive if it would be filled with nothing but blocks of text. Having said that, it’s best for you to post pictures now and then, and if you could, then some short video clips about things relating to the establishment and what it does. Of course, you wouldn’t be able to do it without any knowledge of the basic concepts of graphics design.
Social Media Ethics
This is one of the most important things that a social media manager ought to possess. The reason for this is that while rude, unruly, or unethical posts would pretty much grab people’s attention, the reality is that this attention lasts a short while and would eventually fizz out and people would start avoiding your page.
A good, ethical approach to social media, such as being active and friendly on answering the queries of clients would ultimately help to build a better image for the company or establishment as a whole.
Social Media Manager Training
For you to acquire the necessary skills that are essential for social media management jobs, you would most definitely have to undergo basic training. If you have yet to pursue a degree and would want to work as a social media manager soon, then a degree in Information Technology and Information Systems would make the job easy for you.
If you want to get some training, then one of the best places for you to get that is Social Media Business Blueprint—they give you a set of tutorials on how you can do so. Their site is on SocialMediaBusinessBlueprint.com, should you be interested. There are also several short courses on social media management offered by various institutions.
While some people believe that the way to have a strong online presence in social media is through incessant posting, the reality is that there’s a science behind it. Being an effective social media personnel is knowing more than just the basics that include posting and working your way around the platform of your choice.
Moreover, being proficient in all websites is not really necessary, as you would not need to use all of these sites all the time. Several establishments around the world have already realized the importance of effective social media management hence if you’re on the lookout for a job of this nature, then it wouldn’t be hard for you at all.